The $3.76 billion Mid-Atlantic Corporate FCU has found success communicating withmembers and the public via an online video channelthat provides financial reporting, economic updates and generalinformation intended to educate and entertain.
|Since launching the site in February, the 866-member corporatehas posted more than 50 videos to its FInection site, and hasgenerated more than 4,800 views.
|“FInection is a fun, engaging way to share news and interactwith the credit union community,” said Jay Murray, president/CEO.“Sometimes we share important but basic information. Other times,FInection is educational or helps us add interest and humor to ourcommunications. We enjoy making the process interactive andentertaining.”
|The name FInection comes from a combination of financial andconnection, Mid-Atlantic said in a release, and itcan be viewed from a computer, tablet or mobile device. While thecontent is primarily developed for Mid-Atlantic Corporate members,it is available to other credit unions, business partners and thegeneral public.
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