EAST

GFA Federal Credit Union, Gardner, Mass., hasappointed Lisa Lastella marketing director.Lastella will lead community outreach and marketing initiatives forthe organization, including the celebrations of GFA’s 75thAnniversary, the opening of its Peterborough branch, the Aprilopening of the newly constructed Leominster branch, as well asmarketing for GFA’s Better Banking programs. Lastella has more thanseven years experience in writing, planning and marketing. Sheworked at HealthAlliance Hospital from 2011–2012 as capitalcampaign manager. She also served as Heywood Hospital’s marketingand communications coordinator from 2006–2011. Lastella hasprevious professional experience at Jones & Bartlett Publishersand Girls Inc. of New Hampshire. Lastella is a graduate of RivierCollege with a bachelor of arts in communications and publicrelations.

WEST

Kinecta Federal Credit Union, Manhattan Beach,Calif., announced that Christopher L. Crockett hasjoined the organization as senior vice president, member services.Crockett is responsible for overseeing retail services, the membercontact center, risk operations, and card administration andservices. Crockett comes to Kinecta from City National Bank, LaJolla, Calif., where as he served as senior vice president/regionalbanking manager. He previously was senior vice president, chiefretail banking officer at San Diego National Bank, where he managedmarketing, human resources, consumer/SFR lending, centraloperations, information technology, corporate real estate/OREO andnondeposit investment. Crockett earned a bachelor of science degreein Public Affairs from the University of Southern California.

St. Helens Federal Credit Union, St. Helens,Ore., announced the addition of Bill Reinhard asits new director of commercial solutions. In this role, Reinhardwill lead SHCU’s commercial solutions team. Reinhard brings morethan 25 years of related experience to his position, having mostrecently served as a commercial relationship manager for UmpquaBank in Eugene, Ore. As a commercial lender and vice president withLiberty Bank, Reinhard helped build the bank’s commercial divisioninto a $50 million business. Reinhard completed his undergraduatestudies at the University of California and is a graduate ofPacific Coast Banking School at the University of Washington.

San Diego County Credit Union,San Diego, Calif., announced that Dale Turner hasbeen named senior vice president, real estate. Turner will haveresponsibility for loan portfolio management, including developmentand implementation of real estate strategies and transactions fromconceptual scope of development to project execution. In additionto managing and protecting assets held in SDCCU’s real estate loanportfolio, Turner will oversee real estate lending and processingactivities, including first mortgages, construction loans and realestate home equity loans. Prior to joining SDCCU, Turner served asvice president of lending at Eli Lilly Federal Credit Union inIndianapolis. Prior to Eli Lilly FCU, he was the head of retaillending for First National Bank in Bemidji, Minn. He has abachelor’s degree from Wabash College in Crawfordsville, Ind. Healso earned a degree from the Graduate School of Banking at theUniversity of Wisconsin-Madison.

MIDWEST

Michigan State University FederalCredit Union, East Lansing, Mich., announced the hiring ofChristina Minnis as the vice president ofmarketing. Minnis has worked at MSUFCU since November 2012 and waspreviously the executive director of marketing for Douglas JCompanies. She holds a bachelor’s degree in marketing andmanagement from Northwood University.

SOUTH

Security Service Federal Credit Union, SanAntonio, has named Charles Goss senior vicepresident/chief lending officer. He is responsible for indirectlending, direct lending, mortgage and asset recovery. Goss returnsto SSFCU after three years as chief lending officer at Golden 1Credit Union. Prior to heading to the West Coast, he served 13years working through the ranks at SSFCU, eventually rising to vicepresident of Texas lending. He holds a bachelor’s in businessadministration with a concentration in finance from Southwest TexasState University. The credit union also announced that MikeMartinez has been promoted to senior vice president ofmilitary affairs. A Marine Corps veteran who served during theVietnam War, Martinez will serve as the primary liaison withmilitary installation commands. Martinez joined SSFCU in 1997 as aservice center manager, serving as senior vice president of memberservice since 2004. He holds a degree in business from the Collegeof the Desert in Twenty-Nine Palms, Calf.. Security Service FCUseparately announced that John Worthington hasbeen promoted to executive vice president/chief communicationsofficer, responsible for leading the credit union’s programs forlegislative affairs; community service; public relations; andindustry, civic and trade association participation. Prior tojoining SSFCU in 1994 as vice president of marketing, Worthingtonserved for 26 years in the U.S. Air Force, holding key publicaffairs positions. including assignments in the Pentagon with theAir Force Office of Public Affairs and the Office of the Secretaryof Defense. He also served as commander of the Air ForceBroadcasting Service, directing Air Force broadcast activitiesaround the world.