Marketers Nowadays Tote a Heavier Toolbox
Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”
That may sound like good news, but it also presents challenges.
The assessments allow frontline staff to review members’ accounts and credit history and look for opportunities to help the member reach a financial goal. It builds on Yolo FCU’s new mission statement: “We help you achieve financial success and build wealth.”
“We’re in a smaller market than many larger credit unions so community involvement is a big part of our public relations and advertising,” Blackman said. “People share information more readily than ever before. When we ask members how they learned about us, usually it’s from somebody they know – a family member, friend or co-worker.”