As a credit union leader, you understand the importance of providing members with an enjoyable and efficient online experience when they interact with you. A bad experience can drive away people and create a negative impression of your credit union quicker than a good experience will leave a positive impression.
People expect their online experiences to be easy and match the pace of their lives, so your credit union needs to deliver accordingly. You may not know what indicators point toward the need for a redesign. You can use these points to make a case to your finance department for a website redesign budget.
Your business, brand or marketing plan has changed. If you have expanded your business, added new products or services or changed logo and marketing initiatives, you need a redesign. At this point, your website's content, design and functionality don't properly reflect the essence of your company today and what you're trying to achieve.
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