A former PSCU executive has been named the new senior vicepresident and chief operating officer at CUES, the Madison,Wis.-based executive leadership group said.

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John Pembroke joins CUES from CW Financial in Silver Spring,Md., where he was COO. He also has been chief strategy officer forShared Vision in Tampa, Fla., and chiefmarketing and product development officer for PSCU in St.Petersburg, Fla., his new employer said.

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Pembroke succeeds Barb Kachelski, wholeft CUES to become the executive director of the American Academyof Cosmetic Dentistry.

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Pembroke – who holds a bachelor's degree from the Wharton Schoolof Business at the University of Pennsylvania and an MBA from theUniversity of Chicago – also has held leadership roles at CoxEnterprises, Kellogg, Kraft Foods and Procter & Gamble, CUESsaid.

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“I've had a lifelong affiliation with credit unions, and I'mhappy to become a member of the CUES team. I've always held theorganization and staff in high regard, and I look forward to beinga part of building CUES' brand and business into the future,”Pembroke said in the CUES announcement.

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“We are very excited to have John join the CUES team. Hisbackground with brand management, ecommerce, and productdevelopment is a great fit as CUES works to position the company inexecuting our mission to develop credit union CEOs, directors andfuture leaders,” said Chuck Fagan, CUES president/CEO.

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Fagan, a former executive vice president at PSCU, took thehelm at CUES this year.

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