Thinking outside the box, or creating a whole new one, was onthe minds of speakers at the THINK 13 conference, presented Tuesdayto Thursday at the Swissotel in Chicago.

The theme for CO-OP Financial Services conference this year waszeroing in on how to “Disrupt Business as Usual” – to creativelydisrupt an organization from within, before it gets disrupted fromwithout.

Also from THINK 13:

• Virtual Teller Idea Wins THINK Prize13
• The Great Change Debate
• THINK 13 on Wednesday: SlideShow
• Starring on Google+
• Mayor Booker Keynotes on Change
• Innovation That MaintainsIdentity
• Innovation Needs Controls
• Self-Assessment First Step inInnovation
• Leaders Should Talk Last
• CO-OP Rebrands ATM, BranchingNetworks
• Chicago Confab Kicks Off

Here are some photos of Tuesday's action at the conference.

Below is John Costello, chief global marketing officer at Dunkin' Donutsand an architect of the iconic brand's “America Runs on Dunkin'”campaign.

Stan Hollen, president/CEO, CO-OPFinancial Services, during the Tuesday morning session of THINK 13.Hollen announced the rebranding of the credit union industry's sharedbranching service. Over a two-year period, the service will becomeknown as CO-OP Shared Branch.

Bill Cheney, president/CEO, CUNA, speaking on “Seizing OurOpportunity” during the Tuesday morning session of THINK 13. He emphasized credit union system collaboration during hisremarks.

Valerie Coleman Morris, financial journalist and author andMaster of Ceremonies at THINK 13.

Many taking notes, here is the THINK 13audience shot during a Tuesday general session.

Start-up guru Scott Belsky told his audience that leaders should be the one talking lastif they want creativity to flourish.

This THINK It Out roundtable discussion washeld Tuesday morning with, from left, Bill Cheney, John Costello,Stan Hollen, Scott Belsky and Valerie Coleman Morris.

Nicole Clemens is the series development executive at the FXnetwork and a veteran Hollywood talent agent. She spoke on therisks involved in taking a television show from concept toproduction, and about managing risk and change.

The Wharton School's David Robertson, author of “Brick byBrick”, discussed the corporate turnaround of the iconic maker ofLego toys.

Tuesday afternoon's THINK It Out roundtable discussion featured,from left, Shazia Manus, CEO, The Members Group; David Robertson,Nicole Clemens, Rita Ramirez, vice president, Emerging Payments,MasterCard; and Valerie Coleman Morris.