CHICAGO — CO-OP Financial Services is changing two of itslongest-standing brands and logos.
|The CO-OP Network is becoming CO-OP ATM and the CU Swirl, whichhas long been the symbol of the CUSO's shared branching, becomesCO-OP Shared Branch.
|Both will help credit union members and the public at large moreeasily find what they are looking for in both things, theCalifornia-based CO-OP said in Tuesday's announcement.
|
“Your members are looking for anATM, not a network,” Stan Hollen, CEO of CO-OP Financial Services,told executives attending the CUSO's THINK 2013 
conference here throughThursday.
The goal, he explained, was to make the strengths of creditunions associated with the CUSO clearer and more valuable toconsumers as a way of strengthening both the members and the creditunions.
|Hollen then yielded the podium briefly to CUNA CEO Bill Cheney,who called on credit unions to cooperate more to build on theirstrengths.
|Such cooperation, he said, would eventually allow members toknow that they could always access free ATMs and branch services atany credit union
|Also from THINK 13:
- Virtual Teller Idea Wins THINK Prize13
- The Great Change Debate
- THINK 13 on Wednesday: SlideShow
- Starring on Google+
- Mayor Booker Keynotes on Change
- Innovation That MaintainsIdentity
- Innovation Needs Controls
- THINK 13 on Tuesday: Slide Show
- Self-Assessment First Step inInnovation
- Leaders Should Talk Last
- Chicago Confab Kicks Off
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
