The $240 million COMSTARFederal Credit Union in Frederick, Md., has changed its brandto Nymeo, “A new way to look at money.”

The 20,800-member Nymeo said “the change reflects new serviceofferings, branch designs, and a renewed commitment to itsmembers.

The credit union traces its roots to 1933 and the opening of TheStandards Credit Union to serve employees of the Bureau ofStandards in Washington, D.C.

It later merged with a Montgomery County, Md., credit union andchanged its name to COMSTARin 1989, a name suggested in a contest with the winner receiving atrip to the Bahamas, according to the credit union's history on its website.

The credit union now has eight locations, including one in theBureau of Standard's successor, the National Institute of Standardsand Technology in Gaithersburg, Md.

A website redesign has beenlaunched and each member visiting the credit union's branches isassigned a financial concierge to advise about optimal products andservices to meet their individual needs, Nymeo said.

“The decision to re-brand is just another part of our strategicplan to make this credit union the absolute best financialinstitution around – one that provides all the same services andtechnology as the big banks, but also the level of care andpersonalization our members deserve,” Nymeo President/CEO VictoriaJohnston said in a statement.

Here is the re-branded credit union's new logo.