Onsite Coverage: Golden Rule of Content Marketing: 'They Ask. You Answer.'
LAS VEGAS — When it comes to how content marketing impacts a company's website, it easily boils down to four words: "They ask. You answer."
During a morning session at NACUSO's annual conference Thursday, Marcus Sheridan, founder of The Sales Lion, a sales marketing and personal development blog, described those actions as the "golden rule" for marketing as he encouraged attendees to be the problem solvers for those who come to their websites.