Consumers are increasingly tapping their smartphones and tablets to manage their money, a trend that may push personal financial management tools into the mainstream and open new opportunities for credit unions to help their members in real time.

About 15% of consumers prefer to check their financial accounts on a smartphone or tablet and two out of three say being able to check their bank accounts on the go gives them peace of mind, according to a study released in March by PFM software provider Quicken, an Intuit company. The study also found that 23% of consumers would not make a major purchase if they cannot check their finances first on their smartphone.

"Mobile is definitely at the top of everybody's priority list and they see PFM as a very integral part of that mobile strategy," said Bryan Clagett, chief marketing officer for PFM vendor Geezeo in Tolland, Conn. Last October, Geezeo opened its application programming interface technology to third-party developers to build custom PFM applications that would integrate with mobile devices.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.