The $425 million Telcom Credit Union in the Detroit suburb of Novi, Mich., has changed its name to Vibe Credit Union.
The 31,800-member Vibe CU said its rebranding also includes a marketing push for its bill pay, mobile banking apps and a new website.
"The name Vibe was chosen as it is unique and different yet incorporates a modern version of the credit union's historical roots in telecommunications over the past 77 years," Vibe CU said in its announcement.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
