Better Serving the Un- and Underbanked Markets
Recognizing and embracing an emerging market segment can provide a unique opportunity for credit unions to grow their member base. Today, a group of consumers known as the “underserved” – both unbanked and underbanked – is gaining attention among financial institutions.
Credit unions, with their traditional focus on and reputation for more personalized service, are especially well positioned to serve these customers. Understanding the reasons behind their financial decisions and what they look for from a business are key first steps to tapping into this previously overlooked market.