The question of whether credit unions should make swift andmassive changes or measured and incremental ones in response tofuture business trends and risks will be the subject of a debate tobe held at CO-OP Financial Service's THINK 13 conference.

The THINK 13conference will be held in Chicago from April 29 through May2.

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Dubbed the “Disruption Challenge,” the debate will pit two teamsfrom different parts of the credit union industry.

The first team, “Massive Changers,” will make the case forswift, dramatic and significant change to credit unions.

The opposing team, “Measured Changers,” will argue that creditunions will succeed and ultimately thrive if change is implementedincrementally. The event is truly competitive – attendees will votefor the point of view they think carried the day, CO-OP said.

Credit Union Times Editor/Publisher Sarah Snell Cookewill be part of one of the teams.

“THINK 13 is focusing on change management in a businessenvironment characterized by disruptive forces,” said Stan Hollen,president/CEO of CO-OP Financial Services in Rancho Cucamonga,Calif.

“We have assembled two highly qualified teams of presenters, anda panel of experts, on massive and measured change. Both approachesare options credit unions should consider, and our design with thisunique debate is to help credit unions determine the best way tonavigate these disruptive times,” Hollen said.

The debate will be held at the start of the Thursday, May 2,general session, CO-OP said. It will be facilitated by conferencemaster of ceremonies Valerie Coleman Morris, a former business andfinance correspondent for CNN, and moderated by Caroline Willard,executive vice president, Markets and Strategy, for CO-OP.