Tablets’ Popularity May Call for How CUs Leverage Apps’ Appeal: Print Preview
- Nearly 120 million consumers set to own tablets by end of the year.
- Experts advise credit unions to leverage the tablet app differently from other tech channels.
- Tablet app may help retain members and appeal to prospective members.
Just when many credit unions are catching up with member demands for mobile phone banking, yet another strong trend is emerging among consumers: tablet banking.
Unlike the laptop, the tablet is lighter and more portable with a large-enough screen, making it easier to read and navigate than a small smartphone screen. Instead of using a laptop keyboard or mouse to access sites, people use their fingers to tap, swipe, slide or pinch through their websites. That sense of touch somehow makes the overall tablet experience more engaging, interpersonal, and playful than a laptop or even a mobile phone, Scott said.
In addition to the tactile navigation advantages of a tablet, Fiserv’s consumer research finds credit unions should leverage the tablet’s screen to present financial information through interactive graphics and interactive tools such as calendars and calculators that can help engage members.