Welch ATM, an independent ATM deployer based in Peoria, Ill.,has purchased credit union-focused technology firm Code Green of Gaithersburg, Md.

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Welch says it deploys and manages 20,000 ATMs in partnershipwith financial institutions and large retailers.

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Code Green's innovations include BranchMap Mobile Edition, whichsupplies branch and ATM information in a mobile-compatible formatand Credit Union Mobile, a mobile app for credit union members andmarketers.

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Other products include Loan Saver, an online loan leadgeneration tool for use at home, in the branch and in conjunctionwith various marketing channels and the Web Hunt, a marketingsystem and interactive online scavenger hunt.

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“Welch ATM strives to provide products and services that cansuccessfully expand and magnify financial institution success,”said Adam Hobelmann, vice president of sales and businessdevelopment at Welch ATM.

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“Code Green brings a variety of new opportunities to the tablethat can broaden our customer service offerings both through theATM and beyond,” Hobelmann said.

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Code Green Founder Jason Green said his 200-client operation will remain focusedon local financial institutions, including credit unions.

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“Code Green will continue to develop powerful marketingtechnology solutions tailored to specific needs of credit unionsand community banks. We will continue to offer all of our currentproducts such as BranchMap and Loan Saver,” said Green, nowpresident of Welch ATM's Code Green Division.

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“In addition, we will now have more resources, enabling us tofocus on new product development and other new offerings thatenhance ATMs and evolve them into interactive branding, marketingand communications platforms,” Green said.

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