The $74 million, 9,400-member Central Star Credit Union isworking to turn heads in its Wichita, Kan., market with an adcampaign that tells members to “Get Naked Checking.”

Hairless cats and dogs are the images shared in the campaign,which carries the tagline “It's Free, So There's Nothing to Hide”and includes Web videos and print ads, billboards, T-shirts andFacebook and YouTube postings aimed at driving traffic to NakedChecking.com.

“We wanted to differentiate our new free checking from otherfinancial institutions in our market who offer checking accounts,but with certain restrictions and fees,” said Central Star President Lee Williams.

“We chose to use the humor of Naked Checking with the hairlessanimals, and it's been great to see the smiles on people's faceswhen they see our promotion,” Williams said.

The campaign also includes support for the Kansas HumaneSociety. In the “Get Naked and Give Back Drive,” Central Star said it will donate $1 for every pet item donatedat one of its branches.

“There's just so much clutter out there,” said Elisa Rode,president of Kearley & Co., the credit union's Fort Worth,Texas, advertising agency, “So we had to think of a more dynamicway to grab people's attention.”

Central Star has branches in Wichita and Haysville, Kan., and isopen to anyone who lives, works or does business in Sedgwick,Butler, Harvey, McPherson, Saline or Sumner counties and to currentor retired employees of Beechcraft Corp. or its subsidiaries andassociations.