The $1.5 billion GTE Financial in Tampa, Fla., has launched a new website that allows its marketing department to execute and adjust multi-channel campaigns in real time, the credit union and its website developer said.
The iAPPS platform from Bridgeline Digital Inc. of Burlington, Mass., also provides real-time reporting as it ends the reliance on IT staff to make changes to the site, the company and credit union said.
"We needed a strong technology platform … to make our digital strategy and marketing campaigns successful," said Mandy Zurbrick, vice president, Member Marketing and Promotion, at GTE Financial.
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