There's something new and pleasant flowing through the air at the five branches at the $640 million Velocity Credit Union in Austin, Texas.
That something is a light fragrance of white tea and ginger that's very subtle, clean and crisp with a tiny hint of spice designed to evoke a feeling of pleasantness.
The 72,168-member Velocity CU said it may be among the first – if not the first – credit union in the United States to use scent marketing, leveraging the sweet smells of fragrances to create business benefits.
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