Trades Beef Up Their Services
The expansion of CUNA’s Regulatory Advocacy Report distribution is the latest effort by trade associations to respond to industry calls for solutions to the growing regulatory burden.
The weekly Monday morning e-bulletin, now available for free to members who sign up for the service, features a front-page run down of topics that includes a click-thru link to the full article so time-starved executives don’t have to read through the entire issue, said Deputy Counsel Mary Dunn.
Dunn said she continually challenges herself and her staff to find new and successful ways to communicate the Regulatory Advocacy Team’s efforts with members, collect feedback and make sure members are part of the regulatory advocacy equation.
The move comes as CUNA prepares for its annual Governmental Affairs Conference in Washington Feb. 25-27, when members will hike the hill to lobby in favor of credit union legislation and issues. Beefing up its regulatory offerings compliments the group’s 2013 legislative priorities, announced in January, which include among its four key agenda items reducing regulatory burden.
Kathy Thompson, senior vice president of compliance, said material her team produces for members also is organized with clear headings that allow readers to quickly skim through to find topics of interest to them.
“We know there are a lot of people in credit union land that are responsible for compliance, but don’t live and breathe it,” she said. “In small credit unions, it’s often up to the CEO.”
That means updating the group’s CompBlog frequently, at least once daily, with analysis of new rules, examination tips, and product-specific compliance considerations. In 2012, CUNA posted more than 400 CompBlog entries, she said.
The e-bulletin and blog work together with other communication channels like webinars, conference calls, live conferences and league efforts to get compliance information delivered to members. Topics are often brought to CUNA’s attention after members repeatedly call CUNA’s five-person compliance staff with questions, Thompson said. Getting information out to members electronically, in a format they can access themselves, keeps the phone lines clear for new questions and other topics, she said.
NAFCU is also focused on regulatory relief in 2013, announcing a five-point reg relief plan Feb. 12.