“If you don't enjoy coming to work everyday then you need to be doing something else,” said Clobes, of her personal philosophy. 

That has helped the latest Credit Union Times Woman to Watch recipient make the most of the opportunities at the East Lansing, Mich.-based $2.3 billion credit union. Since joining the MSUFCU team in 1996 as a marketing specialist, she headed up a newly formed e-commerce department in 2001, which grew into two separate e-commerce and e-services departments encompassing a variety of internal and external electronic platforms. She then took on the additional role of vice president of marketing in 2009, executive vice president in 2010, and was promoted to her current role in 2011.

“When I was 20, I had no idea or plans to be doing what I'm doing,” said Clobes. “I had a background in marketing, advertising and loved being creative. The turning point for me has been how what we do truly helps people. We make all our decisions based on whether it's right for the member or the staff. So I get to be creative as a part of an organization that tries to find solutions to common challenges in our daily lives.”