The whispered word among insiders is that online banking usageis flat-lining – it has peaked and it may even be losing users. Thebig winner: mobile.

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But few credit unions are prepared to jump on this trend byoffering compelling, user-friendly apps. This train is leaving thestation, who's on board?

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Understand this: online banking is the Baltimore Ravens offinancial services. The acclaimed champ, a fact made vivid in anAmerican Bankers Association survey that found online bankingstomping every other customer contact format in terms of userpreference.

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The ABA numbers:

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* Online banking was the method “most used” by 39% ofcustomers;
* Branches nabbed 18% (down from 25% the year before)
* ATMs won 12% of the vote (down from 15%).

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Bringing up the rear – literally in last place in the ABA survey– was mobile with 6%. But note: that number represented a doublingfrom the year prior numbers.

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And at least some experts now are claiming that mobile bankingis the channel to watch.

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Going forward, “we simply will not see continued dramatic growthin online banking usage,” said futurist Brett King in an interview. “Growth will come in mobile banking whichis growing 300% faster than online banking did. Take-up is veryfast.”

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With King's Moven – a new stylebank he is seeking to launch – “we built the mobile app first,before we built online banking.”

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The advantage of that mobile first strategy, he said, is that“rather than take an online design and seek to push it onto a smallscreen mobile device – which is what most banks do – we did theopposite.”

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As for why King is so bullish on mobile, he explained: “Mobilegives us context-based information that makes it different fromonline.” That is: the mobile device knows where the user is andthat means, when mobile is done right, it can offer highly targetedinformation that just is not presently possible in the onlinechannel.

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King added, “The utility of mobile is massively higher and most[credit unions] don't realize this

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By 2017 most people will consider their phone their bankingaccount. Now it is a debit card.”

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Another reason to think home banking has peaked: It dates backto 1994 when Stanford Federal Credit Union introduced the first Web-based version –- meaningthis technology is pushing 20 years of age. Just about everybodywho wants it, knows about it.

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Worse still: “With many financial institutions, what they offerin online banking is a legacy experience that was late updated inthe late 1990s,” said Mike Stern, who heads the finance sector teamat mobile development company Xtreme Labs.

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Many online banking websites are clunky, awkwardly designed, andunresponsive to consumer needs.

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Stern, by the way, envisions innovations in mobile designbacktracking into redesigned online banking portals which, hethinks, increasingly will look more like what users now get ontheir smartphones.

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Meantime, the number of mobile users is growing at a ferociouspace. There are an estimated 500 million today and that number isprojected to hit 1 billion, according to Juniper Research.

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Nobody thinks the number will be much lower than that, mainlybecause mobile has the potential to bring digital banks to manyconsumers who have neither a home computer nor broadband access.But they do have mobile phones that, increasingly, are smartphonesand that makes them prime for adopting mobile banking.

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One billion will be an easy number to hit – and online banking,meantime, is crawling upwards in number of users, mainly because just abouteverybody who wants to use it already is, and that certainly istrue in the U.S.

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Meantime, as the numbers of tablet owners skyrocket – researchfirm IDCestimated that 122 million tablets sold in 2012 and the number willhit 172 million in 2013 – and, said King, tablets are bringing anew, older consumer into the mobile fold. “Tablets have a highlyusable interface,” said King, meaning the big screen and largeon-screen keys may appeal to Baby Boomers who hitherto have scornedthe cramped mobile phone form factor.

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Add it up and online banking's day is indeed done. Mobile willrule and this coronation is coming fast.

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