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Unless the Milwaukee Brewers come calling for him to play as shortstop, Patrick Basler, president/CEO of Chicago-based First Financial Credit Union has found his niche by helping consumers change their perceptions of credit unions.
A longtime lover of jazz, Basler played the saxophone and went to college as a music major. Realizing early on he didn't want to be a starving artist, he switched his major three times. and it turned out that business, finance and marketing struck just the right chord.
"I'm excited about the opportunities that credit unions have to finally take some market share from banks. As technology evolves, it levels the playing field," said Basler. "We can compete if we leverage technology, keep talking to younger members communicating that maybe a megabank is not the best place for their money and credit unions are a great alternative."
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