The student lending technology provider Fynanz has rebranded to LendKey, a cloud-basedlending platform that enables credit unions to provide auto loansand green construction loans in addition to student loans, thecompany announced.

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LendKey said the new platform allows lenders to safely andquickly access lending markets for multiple asset classes, set up afull-scale, compliant lending operation within weeks and gainaccess to a community of like-minded lenders. The products builtinto the platform provide lenders with the tools needed to completecredit decisioning, loan origination, loan participation, loanservicing and demand generation activities, LendKey said.

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“A cloud-based lending platform like LendKey can enable lendersto reduce their capital and operational expenditures as theycontinue to lend and expand into other lending products,” saidVince Passione, CEO/founder for LendKey and formerCEO for Fynanz.

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Founded three years ago, Fynanz offered customized student lending programsas well as the cuStudentLoans.org marketplace and had 230 creditunion clients.

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.