A recent analysis of social media conversations found thatconsumers join credit unions because of better customer service,more credit, and lower interest rates and fees.
|Jehan Hamedi, manager of global market development for CrimsonHexagon of Boston, said nearly 230,000 relevant social mediaconversations were analyzed for the credit union study conductedfrom January to November 2012.
|Crimson Hexagon leverages its proprietary technology to tap intosocial media conversations to uncover what consumers are sayingabout businesses, products and services.
|The analysis found that 17% of the total conversationsrepresented consumers who cited better customer service as the topbenefit for joining credit unions.
|The company's analysis also found that in 15% of social media conversations consumers see credit unions to beadvantageous for building credit and raising credit scores, while14% of social media conversations among consumers said receivinghigher credit limits and lower interest rates on loans are otherreasons why they are drawn to credit unions.
|Thirteen percent of people in the social media conversationssaid they join credit unions because of savings on fees.
|Just 9% of social media conversations found that consumers joincredit unions because they support the community, and only 3% ofsocial media conversations mentioned they sign up with creditunions because of a better rewards program.
|Crimson Hexagon is offering a webinar on its findings at noon EST on Feb. 6.
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