More than 80% of marketers expect their organization to increasefocus on mobile marketing strategies this year, according to the 2013Aquent/American Marketing Association survey.
|The online survey of 2,620 marketing professionals also foundthat organizations also plan to focus their marketing efforts inthe following areas: social media (76%), marketing automation(75%), social networking sites (73%), search enginemarketing-organic (68%), blogs (63%), search enginemarketing-pay per click (59%), email campaigns (56%), webcasts(56%), and grassroots promotions (54%).
|Even though 44% expect their marketing budgets to increase thisyear, up from 36% last year, 54% of marketers feel unequipped tohandle new trends and technologies and 53% feel understaffed tomeet their organization's marketing objectives, according to thesurvey.
|Despite these challenges, 56% of marketers are satisfied withtheir jobs, while 32% were dissatisfied with theirpositions.
|Other than salary and health care benefits, marketers indicatedthat clearly defined opportunities for advancement and the abilityto telecommute or work from home occasionally were key jobsatisfaction drivers.
|Moreover, thanks to a slow but steady economic recovery, sevenout of 10 marketing professionals expect to receive a salaryincrease this year.
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