Nearly four years after the financial crisis began, feweremployers and employees are reporting severe negative economiceffects. However, both groups exhibit declining optimism about howthey will be doing financially a year from now.

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That's according to Prudential Insurance Company of America's new study,“Sharpening the Focus on Benefits Strategy.”

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Fourteen percent of both employers and employees cited severenegative economic effects, down significantly from 2010 results of27% for employers and 22% for employees.

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Conversely, employers who said their financial position will bebetter or improving in one year dropped from 70% in 2010 to 54%this year; employees reported a drop from 44% to 38%.

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On the credit union front, 79% of employees said they see theiremployers as a trustworthy source to help them grow and protecttheir money, second only to credit unions (81%), according to thestudy.

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Employers reported a 17% increase over 2010 results in makingbenefits strategies a main focus. With shifting ownership and costof benefits to employees, employers' top strategies are, inpriority order expanding wellness, preventive and work/life balanceinitiatives, improving the effectiveness of benefitscommunications, cost-sharing with employees, giving more financialresponsibility to employees and increasing employee benefitseducation and financial advice.

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The perceived value of employee benefits has also been trendingupward, from 43% in 2010 to 59% today. Fifty-one percent ofemployees believe they are being offered a wide array of benefits,up from 38% two years ago.

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Employees also said they are reading their benefit enrollmentmaterial in large numbers – 82% this year, up seven points fromlast year. Most agree they prefer benefits communications they canread on their own time, the research showed.

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Prudential said the research was conducted via the Internetduring July 2012, and consisted of three distinct surveys of plansponsors, plan participants, and broker/consultant audiences.

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