The THINK 13 conference, organized by CO-OP Financial Services,will zeroing in on how to “Disrupt Business as Usual”–to creativelydisrupt an organization from within before it gets disrupted fromwithout. As usual, this year's edition will feature a line-up ofbusiness leaders from outside the industry who will offer freshtakes on the movement's most pressing issues.  

The event will be held April 29 through May 2 at the Swissotelin Chicago. 

Registration is open at www.co-opthink.org. Early birdregistration is available through Jan. 31 at $549 for credit unionpersonnel and at $679 thereafter. Registrants may also select fromfour charity activities ranging from $100 to $150, with proceedsgoing to Children's Miracle Network Hospitals.

“The credit union movement is subject to disruptioneverywhere–from economic and market trends to technology andregulations–but we can also do great things for our members in thischallenging environment,” said Stan Hollen, president/CEO, CO-OPFinancial Services. “THINK 13 will be a master class given by someof the world's most respected business leaders, and attendees willcome away with strategies to successfully innovate and avoidbusiness as usual.”

THINK 13 speakers will include Scott Belsky, author of “Making Ideas Happen,” and founder of the behance.net onlineportfolio platform for creative professionals; John Costello, chiefglobal marketing and innovation officer at Dunkin' Brands Group;Margaret Heffernan, author of “Willful Blindness: Why We Ignore theObvious at Our Peril”; and David Robertson of the Wharton School,University of Pennsylvania. Robertson will draw from his book“Brick by Brick,” chronicling the unlikely corporate turnaround atLEGO.