Members 1st Credit Union wants to help local businesses, so it's turned to the Mob.
That would be the Members 1st Cash Mob, in which social media are used to attract consumers to mom-and-pop businesses by rallying Facebook friends and others to show up there en masse.
The $101 million, 17,000-member Members 1st CU will determine who gets the love through nominations accepted each month on Facebook. The four most-frequently nominated businesses will then be put to a vote and the winner gets a scheduled time to be mobbed.
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