Think digital banking is only for Gen Y and younger? Thinkagain, think older. Much older.

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That is the sharp message contained in a new report from Intuiton the ongoing digital banking revolution. The other key finding:mobile banking is a pathway to profitability.

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An ongoing temperature reading of digital banking habits, theIntuit report is filed quarterly by the Mountain View, Calif.-based financial softwarecompany. It is filed with factoids, such as this: “people who bankonline and via their mobile and tablet devices log in about 30times a month and are more profitable to a financial institutionthan those who don't bank digitally. “

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In an interview, Intuit senior analyst Jason Weinick elaboratedthat retention rates for members who use mobile banking servicesare sharply higher than for those who are online banking onlycustomers. For the latter, year on year retention is around 95%.For the mobile cohort, it is 97% to 98%, said Weirick.

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Another data point offered by Weinick: about 40% of activeonline banking members also use the mobile channel. And 10% of theonline members are detaching from computers, becoming mobile onlymembers. That, indicated Weinick, is a trend financial institutionsneed to monitor because, in most installations, mobile banking usesonline banking data and cannot function as a standalonechannel.

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The study also found that “When looking at boomers and seniors …they log in 11 and 12 times a month respectively. And, theseconsumers access their financial information every third day.”

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Added Weinick: “We are seeing more use of online and mobile billpay by Baby Boomers and seniors than we are by Gen X and GenY.”

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