Thrive by Asking How, Not Whether to Serve
Throughout history, credit unions have attracted the most members and achieved the most member loyalty when economic times have been toughest.
Since World War II, credit unions have guided members through at least 11 recessions, each lasting an average of 11 months. So, although it’s tough sometimes to do more and be more for your members and communities, we can’t wait for things to get better. History has confirmed that the ups and downs are continual. We always need to be on.