The $290 million Charlotte Metro Credit Union in Charlotte, N.C., added 9,000new members during its 50th anniversary year, thelargest annual membership increase in the credit union'shistory.
|It now has about 37,200 members.
|“Our heightened visibility during our 50thanniversary and a sense of dissatisfaction with banks drove thisexceptional member growth,” said Bob Bruns, CMCU president/CEO.
|“This increase was the intersection of our 50thanniversary branding and the public's desire for change,” Brunssaid.
|Bruns said CMCU spent a lot of time this year educating thepublic and continues to deliver the message that, as a non-profit,the credit union is able to keep its fees low and save membersmoney. The credit union also spent about 450 hours in creditcounseling and certification sessions with members
|Other milestones from the first three quarters of CMCUanniversary year:
- Increased overall loan portfolio by 10%,
- Grew net worth more than 14%,
- Expanded market share by over 10%,
- Raised asset growth by more than 11%.
CMCU said it also contributed $31,500 to charities such asCarolinas Credit Union Foundation, American Red Cross for HurricaneSandy relief, Special Olympics/Charlotte-Mecklenburg PoliceDepartment golf tournament and the Carolinas HealthcareFoundation.
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