The $42 million Latitude 32 Credit Union said it is taking advantage of the end of world predictions centered around the Mayan calendar.
The Charleston, S.C.-based cooperative is running an End of the World promotion that will forgive any auto loans made between Dec. 3 and Dec. 21 - if the world ceases to exist.
“Many believe that the Mesoamerican Long Count calendar, or Mayan Calendar predicts the end of the world to be Dec. 21,” said Brad Rustin, CEO of Latitude 32. “We don't totally believe it at Latitude 32. But just in case, for those superstitious enough to believe it, we’re offering the [promotion].”
The tongue in cheek offer has another benefit, Rustin noted.
“You’ll still owe the balance on the loan, but you’ll have peace of mind knowing that you got a great rate on your auto loan from Latitude 32 Credit Union" Rustin said.
The credit union serves more than 8,000 members.