The $2.2 billion Bellco Credit Union in Greenwood Village, Colo., is the new naming rights sponsor of the Colorado Convention Center's 5,000-seat concert theater in Denver, replacing Wells Fargo.
The naming rights deal gives Bellco exclusive marketing and advertising rights at the theater until Dec. 31, 2017. Bellco plans to brand the theater and graphic elements surrounding the building and to interact with event and concertgoers. The deal is subject to final approval by Denver City Council. The newly renamed Bellco Theatre hosted its first event when President Bill Clinton spoke there on Monday.
"We are proud to be able to invest in the arts and entertainment of our region by sponsoring the Bellco Theatre," said Doug Ferraro, president/CEO of Bellco.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
