An analysis of debit card spending by members of participatingcredit unions showed they largely split their spending betweenThanksgiving and the day after Thanksgiving.
|The analysis, conducted by CO-OP Financial Services and Saylent Technologies, found that shoppers who belong to creditunions recorded roughly the same buying activity on Black Friday in2012 as they did in 2011.
|However, they dramatically increased their transaction andspending levels on Thanksgiving Day 2012 compared to the previousyear. This year, a number of major national retailers opened onThursday evening.
|The analysis found that Black Friday transactions by creditunion debit card holders actually decreased by 0.2%, and totaldollars spent decreased 3.5%, in 2012 compared to 2011.
|In a similar survey conducted last year, CO-OP and Saylent foundthat shoppers made 10.1% more transactions and spent 8.1% moreduring Black Friday in 2011 than in 2010.
|But it was a much different story on Thanksgiving Day.Transactions increased 18.8%, and dollars spent increased by aneven greater amount, 30.7%, in 2012 compared to the year prior.
|For the entire two day period of Nov. 22-23, 2012, totaltransactions and dollars spent rose modestly year over year – a6.25% rise in transactions, and a 6.5% rise in dollars spent.
|This unique analysis of sales is not an estimate, but is basedon more than 5.1 million actual transactions made on ThanksgivingDay and Black Friday, CO-OP said.
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