CUNA and the Consumer Federation of America delivered good newsto the nation's retailers Wednesday: according to the groups'annual survey, consumers plan to spend more on holiday gift givingthis year.

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Based on survey results collected from 1,012 respondents, CUNAChief Economist Bill Hampel forecasted a 3.5% to 4% increase inspending over last year, representing the fourth year in a row spending has increased since decliningsharply in 2008.

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About 12% of respondents said they would spend somewhat or muchmore than last year, compared to 8% in 2011. Forty-five percentsaid they would spend about the same as last year, and 38% saidthey would spend somewhat or much less, a drop from 41% who saidthey would spend less in 2011.

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While the 43% of respondents who said they felt their financialsituation was “about the same” was unchanged from 2011, the surveycaptured an increase in those who felt their situation was much orsomewhat better: 24% compared to 19% in 2011.

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Meanwhile, 33% said their situation was somewhat or much worsethis year, a decrease from 37% in 2011.

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Demographically speaking, more men (14%) reported they wouldspend more this year compared to women (10%). Hampel deadpannedthat statistic could possibly be the result of male optimism andcompensating for a lack of nurturing behavior by men toward theirfamilies during the year.

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Age also played a big role, with 25% of respondents ages 18 to34 saying they would spend more, by far the highest percentage inany age group. Hampel noted that while Gen Y is reporting they willspend more, that doesn't mean they have deep pockets.

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A new question added to the 2012 survey revealed that half ofall respondents do not have $1,000 on reserve to pay for unexpectedexpenses. CFA Executive Director Stephen Brobeck said that figureis critical because research shows households with rainy-daysavings do much better financially than those that don't. Brobecksaid significantly more households report having $500 insavings.

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Brobeck called the lack of savings “the real world in which mostof the U.S. lives.” The CFA chief said results from a separatesurvey his organization will officially release in two weeks showsthat low-income earners say they would need $3,000 in savings toprotect against unexpected expenses.

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“That shows they're not thinking about losing their job,” hesaid, but rather preparing for unexpected car repair or medicalexpenses.

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This is the 13th year the two groups have conducted the annualsurvey.

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