Change is in the cards, literally. Europay, MasterCard and Visa technology is coming to the United States and bringing with it a host of benefits for cardholders and issuers, including enhanced security and international compatibility. If embracing the future of card technology isn't incentive enough for credit unions to make the switch, both Visa and MasterCard already have plans to shift fraud liability to issuers and acquirers that aren't EMV chip-enabled starting in 2013. Like it or not, it's time to start thinking about the change.

But with that said, it might not be time for credit union card issuers to act–yet. Converting the nation's millions of cards, processing terminals and banking systems to EMV may take as long as a decade or more. During this process, credit unions may find themselves most appropriately in the position of managing change rather than spearheading it. The following is a brief overview on EMV: what it is, why your credit union might want it and how the transition to this new technology is likely to unfold.

EMV technology relies on the chip card (or smartcard), which looks just like the standard magnetic stripe cards in use today. The difference is a tiny microprocessor embedded in the card itself. In addition to holding a wealth of encrypted data, this chip runs its own operating system. The result? Far greater security than any magnetic stripe can promise. Chip cards are nearly impossible to counterfeit, even after years of widespread use in Europe and abroad.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.