Nearly all the credit unions surveyed by a pair of CUNA Councils were using Facebook to interact with members, the company said Tuesday.
And the longer they had been doing it, the better they have gotten at it, according to the findings presented by CUNA Mutual Group sales planner Patrick McElhenie at the 2012 CUNA Lending Council Conference in Miami.
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The survey conducted in August among 160 members of the CUNA Lending Council and the CUNA Marketing & Business Development Council found that 94% were using Facebook.
"Survey findings show credit unions using social media for more than three years are more adept at integrating it into their overall marketing strategy and are achieving better levels of member engagement," McElhenie said.
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