After a long, hard climb, credit unions have established themselves as a credible source for real estate loans.
Market share began to climb in 2008 as the economy faltered and more people put their faith in credit unions. Four years later, market share continues to rise. It's been good for consumers and good for credit unions. Consumers are getting affordable loans, and credit unions have strengthened their balance sheets, increased noninterest income and deepened relationships with members.
As I work with credit unions to build strong real estate lending programs, I spend time talking to their leadership teams about what's working and what's not. Often, the conversation turns toward the challenges facing their organization.
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