In today's competitive marketplace, businesses find themselves constantly challenged to grow and evolve if they want to succeed and not be deemed old fashion or out-of-date in meeting the demands of customers.

Although change and a willingness to grow and become — for the right purpose — is a proven good strategy, any constant urge to fix one's gaze steadily toward the future while letting go of the past can prove detrimental to the organization's identity and reputation. Losing touch with one's roots, one's heritage, is a sure course for disaster. It not only fuels a dysfunctional workplace but can tear apart the very fabric of the organization's brand.

We've seen businesses pursue various tactics when faced with the reality that the organization or its corporate culture has changed to such an extent that the organization itself is no longer influenced by the values and principles that have defined its very essence from the day it was founded,