When Lauren Dufour, a public relations major and sociology minorat Quinnipiac University, looks back at her career many years fromnow, she will undoubtedly remember the job she just started as vicepresident of unbanking at the $377 million Connex Credit Union in North Haven, Conn.

As the vice president of unbanking, a public relations andmarketing student internship, Dufour will be responsible forhelping spread the word about Connex CU and its “unbank” message to a younger audience.

“The vice president of unbanking really represents ourconnection with a younger audience and community,” said Dana Clark,acting vice president of sales and services for 45,400-memberConnex. “Lauren's primary responsibility will be helping to educatewhat the credit union difference is and gain a valuable, hands-onexperience working in a marketing department.”

The student internship is also part of Connex's unbankcampaign.

In addition to highlighting the fundamental differences betweencredit unions and banks, the unbank campaign also taps into thepublic's current frustration with traditional bank and emphasizesConnex's commitment to the best interest of its members.

“I was very excited when I found out that I was selected for theposition,” said Dufour, a senior at Quinnipiac in Hamden, Conn. ”I've had several internships in the past and thisopportunity as the vice president of unbanking can only add to myresume. I'm looking forward to working in a team environment thatwill help me strengthen my marketing and public relations skills.I'm sure this will be an experience I will learn a lot from.”

Dufour also will be responsible for the credit union's socialmedia programs and content, assisting in the development ofmarketing programs and projects as well as participating in specialevents and grass-roots marketing efforts. Dufour will work withinthe Connex marketing team and assist with daily marketingfunctions.

To follow Dufour and her vice president of unbankingexperiences, visit her blog andwebsite.