CU Companies said it has released an Android version of itsconsumer information marketing app.
|The New Brighton, Minn., CUSO had released itsiPhone version in the spring. Functions include mortgage ratealerts, news articles, educational videos and a location-based ATMfinder that includes more than 400,000 locations worldwide.
|“The key features are aimed at building a relationship with theborrower,” said Brad Crandall, CU Companies CEO. “We see CUCompanies' role as being a resource to our owners andpartners.”
|Credit unions can promote the CU Companies-branded apps to theirmemberships to deliver information, or they can choose to tailorthe entire app to their own brand, the CUSO said. The creditunion-branded apps include the ability for clients to add their ownvideos and link to social media and contact functions.
|“Part of our role is to help our owners and partners stayrelevant and engaged with their memberships. Launching a programthat allows them to purchase customized apps at a discounted priceplays into our original company makeup of offering a better productunited than what a credit union could do on their own,” Crandallsaid.
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