The $131 million, 19,700-member Credit Union of Ohio used a pigto make its point during the recent Arts in the Alley Music andArts Festival parade in the Columbus suburban community of GroveCity. The theme of the parade float was “Happiness is FinancialHealth.” The life-size piggy bank was attended by staff memberswearing scrubs and stethoscopes posing as “financial doctors.”
|“Any time we can use a community sponsorship opportunity tospread the word about what we're committed to do in a creative way,we take advantage of that,” said Director of Marketing JillGerschutz. “That's the great advantage credit unions have, beingable to be involved with community events on a very personallevel.”
|Hilliard-based Credit Union of Ohio serves state employeesacross Ohio, all of Franklin County and students, faculty and staffat Ohio State University.
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