Texas Trust Credit Union Strives to Hit $1 Billion
Sandwiched between the Gotham of the Lone Star State–Dallas and Fort Worth–stands the $753 million Texas Trust Credit Union, which recently launched an aggressive growth plan in one of the nation’s largest and most competitive marketplaces dominated by big banks.
In August, Texas Trust announced that it has purchased a 78,660-square-foot office park in Arlington that will eventually become the credit union’s new headquarters. Currently, it is based in nearby Mansfield. The big office space is going to be needed to accommodate the credit union’s ambitious goals, which is to increase its membership from 58,000 to 100,000 and reach $1 billion in assets by 2016.
“The one thing about Internet radio is that you are not competing against other ads that you hear on the broadcast radio where you usually hear three or four ads in a row,” said Danford. “On Internet radio, you hear one ad in a 10 to 15 minute time frame, and that can help with listeners’ retention of the ad.”
Texas Trust is also running broadcast radio ads on Christian stations and Radio Disney. Additionally, Texas Trust is either participating or sponsoring community events the radio stations are holding throughout the year.