Truliant Insists on Single-Minded Focus on Member Service
The board and management at Truliant Federal Credit Union often talk about meeting Truliant’s top priority: improving the financial well-being of 190,000 members.
Cutting across all organizational lines within the $1.5 billion Winston-Salem, N.C.-based leadership ranks, the message conveyed that providing members with needed products and services is the mission. And that also means, in the Truliant view, that the credit union recognizes that not all member relationships are immediately profitable.
A few weeks after the Forbes article was published, it proved to be an inspirational tool to further support the mission-driven focus, said Schaefer. “We decided to devote one of our off-site, three-day strategic planning sessions for directors and senior management to communicate our commitment to our mission to newer board members,” said Schaefer.
In describing his association with Truliant and his service on the board, one director, Troy M. Brim Jr., president of a Greensboro Pella Window and Door dealership, said he personally became attracted to Truliant as a result of the auto buying services his employees were using.