As the online channel has become the primary channel through which most customers interact with their financial institutions, the pressure to deliver a more compelling user experience has grown.
Websites such as Amazon.com are often cited as the gold standard for the online experience, yet turning your credit union website into a carbon copy of a retailer site is neither practical nor wise.
While no financial institution can be, or should be, just like Amazon, there are some strategies and tactics that credit unions can borrow from online retailers, particularly when it comes to promoting products and services.
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