4 Steps to Pumping Up Your Social Media Strategy
All the social media talk over the years has credit unions striving for the same dream: members tweeting, pinning, posting and generally just buzzing about the amazing experience at your credit union.
It’s all about community, communication and interaction. As a tool, Facebook is flexible, allowing you to drive traffic to blogs, articles and websites and to nurture feedback in all forms.
Blogging provides a platform to share your passion, stories, inspirations, general information and news. It’s a more intimate view into your organization and allows you to present yourself as an authority on a subject.
Images are important on Google+, so the more graphic elements you can share, the better. It can be a great tool for lead generation and driving traffic to your website.
Basically a quick-start blogging tool, Tumblr makes it easy to post short text, photos and video. Easy sharing tools and the ability to accept submissions from the public have made the platform very popular.
Experts agree it is better to focus efforts on one or two social media platforms than to spread yourself thin across five.
Be realistic. If your business only has the resources to manage a Facebook page, make your Facebook page the best representation of your credit union that you can. Set it up completely and invest in the community of followers that you are hoping to build there.
CARDIO: Hit the Ground Running
Optimize your social media presence
POWER LIFTING: Toning Up
Listen and interact
Friends, fans and followers should be considered and even petitioned when working on anything from rebranding to product development. This kind of crowdsourcing is a big part of the next stage of your social media presence.
• Involve your network in decision-making processes. Make your members’ ideas part of your products. Considering where to put new ATMs? Ask your social network. Want to know what services can be cut back? Ask your social network. Leaving them out of the picture ignores a valuable source of feedback and will alienate your followers.