Walk into a branch of Woodbridge, Va.-based Belvoir Federal Credit Union this week and what you will see are employees wearing T-shirts that proclaim: GO MOBILE.
That is because, said chief marketing officer Jason Lindstrom, the $297 million institution now is loudly telling its 27,000 members that it has a good alternative to branch visits.
“We already have over 1,000 mobile banking users,” said Lindstrom, who stressed that Belvoir introduced its iPhone, iPad and Android mobile apps three months ago but, so far, it has done little to market them because it hasn’t had to.
“Our membership has wanted mobile. Every day we get sign up,” said Lindstrom, who said the credit union serves Fort Belvoir and the larger U.S. armed forces community.
“This membership has wanted mobile banking,” he said.
The current apps offer a limited range of functions - account transfers, balance checking and so forth. A July upgrade, where members will get mobile remote deposit capture, is planned. That will be followed by an early autumn introduction of mobile bill pay, said Lindstrom.