A white paper published by Card Services for Credit Unions reported that only 50% of credit unions have loyalty or rewards programs attached to the credit or debit cards.
CSCU is the association of credit unions that process card transactions with FIS and actively promotes FIS' rewards program called ScoreCard. But Bill Lehman, FIS vice president for portfolio consulting, said the white paper was directed at the topic of loyalty rewards and the fact that too many credit unions still do not use them.
"The point of the white paper it to ask credit unions if they are active in this space and, if they are not, tell them they need to become active now," Lehman explained.
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