Credit union members and bank customers rank identity theft alerts and credit score reporting high on theirlists of desired financial services, and they're willing to payaround $3 or $4 a month to use them.
|That's according to the Integrated Study on Service Fees,conducted in April 2012 by San Anselmo, Calif.-based research firmMarket Rates Insight. The firm said it surveyed 1,500 bankcustomers and credit union members over the age of 18.
|More than 82% of survey respondents said they would be likely topay an average of $4.07 per month for identity theft alertservices, and more than 73% of those surveyed said they'd pay forcredit score reporting at an average monthly rate of $3.39, thefirm said.
|Market Rates Insight also said 67.1% of survey respondents arelikely to use identity theft alert and credit score reportingservices, as well as the following services: mobile deposit,person-to-person payments, personalized couponing, overdrafttransfers and prepaid, reloadable cards. The average monthly ratebank customers and credit union members are willing to pay for anyone of the above services is $3.63, the firm said.
|“Due to the growing importance these services have in consumers'lives, they will gradually become a deciding factor when consumersselect a financial institution for their lending and/or savingsneeds,” said Dan Geller, executive vice president for Market RatesInsight in San Anselmo, Calif.
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