Credit Union Fashions for Any Season: Editor's Column
Keep an eye on these hot little numbers coming down the credit union runway this season. It could help your institution become the next top credit union.
2. New Dress Code
Social business is the current trend in business. The Filene Research Institute, as a piece of its “Think. Do.” motto, has worked out a pilot program with Amazon–yes, that Amazon–to promote credit unions’ credit cards to its customers, as well as allowing for reviews side-by-side with other’s cards. The implications of this could be huge for credit unions in not only potential gaining members, but also marketing credit union services to a group that’s already comfortable with online transacting.
3. Socially Acceptable
Think about ways to make your credit union a more social business. Companies like Facebook and iHeartRadio have grown like few ever have by recognizing the need to serve the users and collaboration.
Your swag has no swagger. I, and probably many of you, have so many pens from various credit unions it’s not even funny. Pens are nice (if they work) and useful but very unmemorable for the recipient who already has hundreds from other businesses.